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About the role:

As the Director, Measurement Ads, GTM, an individual contributor, you will play a pivotal role in driving the successful launch and optimization of measurement-focused advertising products. You will be responsible to define and execute on Fetch’s holistic measurement strategy for both brand and performance focused products - ranging from MMM strategy, brand lift, sales ROAS vs incrementality etc. This position is a really unique opportunity to develop the measurement framework from scratch including what should be done in house vs in partnership with 3Ps.

Scope of Responsibilities:

• Develop and execute comprehensive go-to-market strategies for measurement-focused advertising products, ensuring alignment with overall business objectives.
• Collaborate with data analytics teams to define and track key performance indicators (KPIs) for measurement ad products, ensuring continuous improvement based on insights.
• Collaborate with cross-functional teams, including product development, sales, marketing, and customer success, to drive successful product launches and adoption.
• Analyze market trends, competitor activities, and customer needs to inform the development of measurement advertising products incl. 3P partnerships that Fetch should invest in.
• Create compelling product positioning and messaging that resonates with target audiences, highlighting the unique benefits of Fetch’s measurement ad solutions which are unaffected with 3P cookies depreciation.
• Work closely with the marketing team to develop promotional materials, sales collateral, and campaigns to drive awareness and adoption of measurement ad products.
• Provide sales teams with the necessary tools, training, and support to effectively communicate the value proposition of measurement ad solutions to clients.
• Establish and maintain relationships with key stakeholders, including clients, agencies, and technology partners, to drive successful partnerships and customer satisfaction.

The Ideal Candidate:

• Strategic Thinker: Ability to think strategically and align product go-to-market strategies with overall business objectives.
• Excellent Execution Skills: Execution is crucial in a Product Go-to-Market role as it transforms strategic plans into tangible outcomes, ensuring effective product launches, market penetration, and successful alignment of cross-functional teams for sustained business impact.
• Analytical Skills: Data-driven decision-making skills, with the ability to analyze metrics and KPIs to measure the success of go-to-market strategies.
• Sales Enablement: Experience in developing sales enablement tools, training materials, and playbooks to support the sales team in effectively communicating the value of the product.Communication Skills: Strong written and verbal communication skills to develop clear and compelling product messaging, as well as to communicate effectively with internal and external stakeholders.
• Adaptability: Ability to adapt to changing market conditions, customer needs, and competitive landscapes.
• Results-driven: Results-oriented with a focus on achieving key performance indicators and driving measurable success in product launches.

Skills we believe you need for this position:

• Current or previous in the ads industry or the Retail Media industry.
• Strong analytical and problem-solving skills.
• Adaptability and flexibility to handle changing market conditions.
• Excellent project management and organizational skills.

Nice to have:

• Experience with the enterprise CPG, Retail and/or Restaurant industries.
• Proven track record of successful product launches.

Compensation:

• At Fetch, we offer competitive compensation packages to the exceptional folks we hire. The base salary range for this position is $160,000-$230,000. We also offer all employees equity in Fetch, so that everyone can benefit from Fetch’s growth.

At Fetch, we'll give you the tools to feel healthy, happy and secure through:

• Stock Options for everyone
• 401k Match: Dollar-for-dollar match up to 4%.
• Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
• Continuing Education: Fetch provides ten thousand per year in education reimbursement.
• Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
• Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, including Juneteenth and Indigenous People’s Day, as well as our year-end week-long break.
• Robust Leave Policies: 18 weeks of paid parental leave for primary caregivers, 12 weeks for secondary caregivers, and a flexible return to work schedule.