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Demand Generation Manager

Finexio is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers’ accounts payable and procurement software.

Our vision is a world in which finance leaders only have to decide “what” to pay- Finexio’s software seamlessly handles the “how” and the “when”.

We are growing revenue over 100% per year and are a leading disruptor in the B2B Payments and Fintech industry. The company has raised over $65m in investment and is backed by investors JP Morgan, Discover, NBH Bank, Mendon Venture Partners, and Valley Bank. These investors believe in the mission and technology so much, so they are also customers and partners.

Summary

As the Demand Generation Manager, you will be a key leader in driving marketing excellence and innovation within our leading FinTech company. Operating at the intersection of strategy and execution, you will oversee Demand Generation operations and drive initiatives to support business growth. This remote position offers a unique opportunity to shape the future of our marketing function, contributing to our mission of transforming the financial industry.

Reporting directly to our VP of Marketing, you will be an innovative and creative problem solver with a head for demand generation and content who can effectively execute in a fast-past, dynamic, and demanding start-up environment. The Demand Generation Manager must have proven skills identifying opportunities and delivering results in lead generation, content marketing, and email marketing. They must also be adept in both digital and traditional marketing and be highly skilled in verbal and visual communications. The successful candidate is a team player who thrives in a fast-paced, growing company and energetically embraces the challenges of the B2B SaaS marketplace.

Key Responsibilities:

· Create and execute marketing campaigns, including email marketing, nurture campaigns, sales sequences, and list management across all channels, including webinars and events.

· Establish calendar of marketing campaigns targeting defined prospect profiles to triple our website, social, and landing page visits, generating a scaling number of MQLs and SALs per month. Report on ROI and effectiveness of each activity.

· Create and distribute monthly newsletters for prospects. Double our prospect newsletter mailing lists with quality prospects matching targeted profiles.

· Refresh and optimize all web conversion points to ensure shortest path to engagement with Sales for appropriate leads.

· Track and report on targeted list engagement, lead management, lifecycle stage progression, and opportunities generated.

· Develop and schedule ABM Marketing campaigns for ABM targets monthly. Ensure all daily website visitor information is collected, sorted, reported, and acted upon.

· Manage and create content for use on our website, in email, social posts and advertising. Content scope includes blogs, social posts, one-pagers, solution brochures and infographics.

· Execute and project manage the approved demand generation strategy and execution plan (online and offline). Hands on execution of all moving parts.

· Stay on top of industry market trends and developments to drive topics for content strategies – webinars, whitepapers, blog posts, etc.

· Manage external resources and relationships to deliver marketing objectives.

· Improve and document processes and how we implement our demand gen operations systems.

· Ensure compliance with regulatory requirements e.g. CANN Spam, GDPR, CPAA