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Gen AI Editor & Copywriter



Marketing & Communications, Software Engineering, Data Science
Napa, CA, USA
Posted on Friday, May 17, 2024

Firstleaf is looking for a Gen AI Copywriter and Editor.

Firstleaf is transforming the $70B US wine market by empowering consumers to experience wine in a personalized way. We understand that wine is a complicated and intimidating category to shop, especially for new wine drinkers. That’s why we exist to make it easy for consumers to confidently try new wines and discover what they love.

Firstleaf launched in 2016 with the vision to be the world’s most customer-centric wine company. With a flexible direct-to-consumer model, we combined the roles of winery, importer, and retailer into one vertically integrated company. Our award-winning and talented Winemaking and Operational teams work closely with the finest vineyards and wineries in over a dozen countries to source the best wines possible. By eliminating the middleman, we provide our members with an exclusive selection of world-class wines that have won thousands of awards from notable critics and competitions.

Founded and led by Philip James, a wine industry veteran and Oxford-educated chemist, our personalized subscription service unites the art and science of wine. Our patented algorithm uses millions of data points to curate each shipment of wine so members can discover wines matched to their tastes while exploring bottles from around the world.

This process begins by analyzing the chemical components of each wine so that we understand what’s in every bottle at the molecular level. As a result, after a member takes our quiz and rates a few bottles, we know exactly what they like or don’t like, enabling us to refine their wine profile and recommend wines with over 95% accuracy. This data also informs which types of wines we produce for our members.

We were recognized by Fast Company’s Annual List of the World’s Most Innovative Companies in 2022, named to Quartz’s Best Companies for Remote Workers in 2022, and ranked in the Top 50 Wineries of the Year three years in a row by Wine Business Monthly. Over one million people have tried Firstleaf since our inception, and we continue to disrupt an industry that hasn’t changed in centuries.

Job Purpose

Your primary responsibility will be to train and utilize Gen AI tools such as OpenAI, Jasper,, or other. You will generate and refine prompts to continually improve the output, and using your professional copywriting and editorial skills, craft, create and fine-tune compelling copy. Well-crafted prompts will be the basis for templating short-form, summary, and paragraph-style entries. This will span many hundreds of product descriptions ranging across the Firstleaf portfolio of wines, curated collections, broader informative summary and short copy covering regions and grapes for example, and review or refinement of product descriptions of commercial wines. Entries include but are not limited to copy describing wine style, varietal characteristics, winemaking, region, and flavor profiles. You will work in collaboration with our winemaking team to ensure absolute factual accuracy and regulatory compliance, and with the wine brand team on alignment with brand concept and style guides.

This is a fully remote position with travel required 1-2 times per year.

Key Responsibilities

As an organization with an innovative start-up mindset, roles and people are expected to evolve. Key responsibilities include but are not limited to the following:

  1. AI-Prompt Generation: Utilize Gen AI tools to craft prompts for short-form editorial pieces, ensuring they capture the essence of each wine's unique characteristics, including flavor profile, region, varietal, and occasion.
  2. Content Creation: Produce multiple entries per wine based on AI-generated prompts, crafting engaging product descriptions, tasting notes, and brand stories that highlight the quality, style, and value proposition of each wine.
  3. Content Optimization: Review and iterate on AI-generated output to ensure accuracy, coherence, and alignment with brand voice and style guides. Make necessary adjustments to tone, reading level, syntax, and word count to enhance audience engagement.
  4. Curated Collections: Collaborate with the Winemaking team to develop themes and curated collections (bundles) in support of marketing campaigns, gifting, and seasonal offerings. Use AI-generated content to craft compelling narratives that showcase the diversity and versatility of our wine portfolio.
  5. Proofreading and Editing: Proofread and edit all AI-generated content for grammar, accuracy, and tone before upload. Ensure consistency across all platforms and channels, maintaining brand standards and regulatory compliance.
  6. Cross-Departmental Collaboration: Serve as a project stakeholder along with other departments such as Product, Mobile App, and Marketing teams. Provide input and support for cross-functional initiatives and campaigns, ensuring cohesive messaging and brand alignment.

Required Skills and Experience

  • Demonstrable proficiency in using AI-driven copywriting tools, with demonstrable experience in prompt engineering and prompt hacking, in order to generate compelling content for diverse audiences.
  • Proactive: early adopter of new AI technologies and industry developments, staying ahead of the curve in digital marketing and content creation.
  • SEO and digital literacy: comfortable using a wide range of tools and platforms for prompt engineering, researching, writing, editing, and managing content.
  • Exceptional writing skills: must possess excellent writing skills including grammar, punctuation, spelling, and syntax.
  • Creativity: ability to develop innovative and engaging approaches to storytelling, product descriptions, and messaging.
  • Strong research skills: in-depth knowledge or ability to research and learn wine, and the wine industry, including terminology, varietals, regions, and industry trends.
  • Strong analytical, problem-solving, and organizational skills, with the ability to manage multiple projects and deadlines effectively.
  • Attention to detail: precision and attention to detail are critical for producing error-free copy; meticulous proofreading and editing skills.
  • Effective communication skills: the ability to collaborate effectively with cross-functional teams, providing clear and concise feedback and guidance.


  • Impeccable attention to detail and commitment to delivering high-quality work under tight deadlines.
  • Integrity and professionalism in all interactions and tasks, maintaining confidentiality and discretion as needed.
  • Adaptability and resilience in a fast-paced, ever-changing environment, remaining calm and focused under pressure.
  • Self-motivated with a passion for innovation and continuous improvement, seeking out opportunities for skill development and growth.
  • Team player mentality with a collaborative approach to problem-solving, fostering a positive and inclusive work environment.


  • Eligible to work in the US.
  • Work schedule based on Pacific Time.
  • Ability to work effectively and efficiently in a remote organization.
  • Native English speaker, proficient in written and verbal communication.


Working with the world's best wine company isn't enough? Seriously though, we offer remote work and unlimited PTO. We offer a competitive compensation package and stock options grants, plus choices with medical, dental, and vision coverage, as well as flexible spending accounts, life insurance, 401(k), employee assistance program, and discounted pet insurance. And to top it off: a monthly wine credit with our wine club!

Firstleaf is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Firstleaf is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process.