Join Us

About shoplift

Shoplift is the leading A/B testing and storefront optimization platform built specifically for Shopify merchants. We're the tool top DTC brands — from SAXX to Great Jones to Ursa Major — reach for when their CRO stack is leaving money on the table.

Most A/B testing tools were built to work everywhere, which means they work okay anywhere. We took the opposite bet: by going deep on Shopify, we can give merchants real testing power without the developer overhead, the page-flicker, or the "is this even statistically significant?" guesswork. It's working — our customers regularly pay back their annual contracts on a single test.

We're a small, well-funded team based in NYC, backed by Loeb.nyc and others. We're at the stage where the product decisions you make in your first six months will visibly shape what Shoplift becomes.

The Role

We're hiring a Senior Product Manager to own two of the most important surfaces in the product: the core experimentation engine (how merchants design, launch, and run tests) and analytics & reporting (how they figure out what worked and what to do next).

These two areas are deeply linked. The best testing experience in the world doesn't matter if merchants can't trust or act on the results. And the cleanest analytics don't matter if it takes an engineer to launch a test. You'll own the loop end to end.

You'll work directly with our founders, engineering, design, and customer success. You'll report to our VP of Product. This is an IC role, but we're growing, and the right person could grow into a leadership seat.

Why This Role Matters

Shopify is the platform DTC was built on, and CRO is one of the highest-leverage things any merchant can invest in. The tooling has been bad for a long time. We've already become the default for a growing list of brands that care about doing this well, and we're just getting started on what's possible when experimentation is built natively into the merchant's stack.

What You'll Do

• Spend serious time with the brands that define modern DTC. You'll be on calls and in workshops with companies like Quip, Liquid Death, and ThirdLove, sitting with the CRO leads, growth marketers, and founders who run them. The product gets sharper because you're closer to these merchants than anyone else in the building.
• Help brands generate millions of dollars in incremental revenue. A single well-designed test on a major brand's site can move the needle by seven figures. Your roadmap translates directly to that lift and to the marketing and merchandising decisions our customers make every day on the back of Shoplift data.
• Build the tool that defines the CRO category. A/B testing on Shopify has been bad for a long time. We're rewriting what merchants expect from experimentation, and the surfaces you own are the heart of that bet.
• Own the roadmap end-to-end for the experimentation engine and analytics & reporting. From merchant insight to spec to launch to iteration, you're accountable for what ships and what it does.
• Raise the bar on statistical rigor and clarity. Results have to be trustworthy and legible to a marketer. You'll partner with engineering on the hard parts (sequential testing, segment analysis, confidence) and with design on making them obvious.
• Make complex things feel simple. Our merchants aren't statisticians. The best version of this role takes hard problems (multi-variant tests, audience segmentation, lift attribution) and ships them as features a marketing manager can use on day one.
• Partner across the company: with engineering on what's buildable, with design on what's intuitive, with CS on what's breaking, with the founders on where we're going.

You're a Great Fit If...

Must-haves:

• 5–7 years of product management experience, ideally with meaningful time at an early-stage startup. You know how to operate without a 12-person product org around you.
• A track record in e-commerce. You've shipped product into the e-commerce stack (Shopify or otherwise), and you understand how merchants actually run their business. Bonus if you've shipped integrations with adjacent vendors (Recharge, Klaviyo, Gorgias, Yotpo, etc.); we live in that ecosystem, and partnerships matter.
• Real depth in at least one of: analytics, experimentation/A-B testing, or AI. All three are unicorns, but you should have shipped product in at least one of these areas and be conversant in the others. You know what it takes to make data trustworthy, what statistical significance actually means, and where AI/ML genuinely earns its keep versus where it's a distraction.
• Bias toward shipping. You'd rather ship a v1 in three weeks and learn than spend three months on a perfect spec.
• Excellent writing and communication. Most of what a PM does is written. We care a lot about this.
• Strong product taste, especially for tools used by non-technical operators.

Strongly Preferred:

• Direct experience with CRO platforms or experimentation tools (as a builder or as a heavy user).
• Hands-on work with data science or ML teams, relevant as our Lift Assist surfaces evolve.
• A track record of launching products that real merchants paid for and stuck with.