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About Shoplift

Ecommerce brands are under constant pressure to grow revenue while advertising costs climb and competition intensifies. Yet most merchants are flying blind—making decisions about product pages, merchandising, pricing, and offers without ever testing what actually drives conversions. The difference between guessing and knowing can be 15-30% in revenue, but A/B testing has historically been too expensive, too complex, or too slow for most brands.

Shoplift changes that. We're the fastest, easiest A/B testing platform built specifically for Shopify merchants. We help brands discover what actually converts—should luxury skincare shoppers see lifestyle photos or close-up texture shots? Does a supplement brand's product page convert better with per-serving or per-bottle pricing? These decisions matter, and we make it simple to find the answers through visual editors, AI-powered recommendations, and expert guidance.

We're scaling rapidly with 2,000+ brands trusting us to optimize their stores, from fast-growing DTC brands to Shopify Plus merchants. We work with beloved brands like Skullcandy, Our Place, Casper, KITH, and Liquid Death, and we're one of fewer than 80 Shopify Certified Technology Partners—handpicked by Shopify themselves and the only A/B testing app to earn that distinction.

What sets us apart isn't just our product—it's our world-class partnerships team (deeply embedded with the Shopify ecosystem) and our customer success organization that ensures brands actually get value from testing, not just another tool they install and forget.

We're a team of builders who value speed, directness, and getting shit done. We move fast, iterate constantly, and aren't afraid to change course when something isn't working. If you thrive in high-autonomy environments where your work directly moves revenue, you'll love it here.

Location: Remote-first across the US.

The Role

This is the role for a marketer who's ready to lead. You've run small teams, you've owned real outcomes, and you're hungry for the seat where you own marketing end-to-end. At Shoplift, you'll set the strategy and run the execution across product marketing, demand gen, content, and brand—reporting directly to the VP of Revenue, with a clear runway to Director as you prove what you can build.

Product marketing is the heart of this role. We're looking for someone who came up at a company known for world-class PMM—who knows what great positioning, messaging, and competitive narrative actually look like, and who loves the craft. You'll own product marketing directly, set the standard, and raise the bar on how we tell our story in a category we're built to win.

You think in our customers' voice. Our customers are some of the best B2C marketers in the world—the teams running growth at brands like KITH, Liquid Death, and Casper. They recognize great marketing instantly, because it's what they do every day. The right person for this role is genuinely obsessed with brands, intuitively speaks their language, and can earn the attention of people who are very hard to impress. Brand recognizes brand.

You run the full funnel. Paid, owned, earned, demand gen, and the GTM engineering that ties it together. You're as comfortable directing an agency and an in-house team as you are getting into the HubSpot workflow yourself. You set targets, read the data, and change course when it tells you to—because we sell experimentation, and we expect our own marketing to be run on evidence.

The path is the point. We've scoped this role with real room to grow. Show us what you can own and build, and your scope, title, and team grow with your impact—not your tenure.

What You'll Do

Own Product Marketing & Positioning

• Own how we tell the story of a complete CRO platform built for Shopify Plus—sharpen the category narrative, messaging, and competitive positioning against the rest of the market
• Run go-to-market for product launches end-to-end: narrative, sales enablement, talk tracks, and the assets that make a launch land fully equipped on day one
• Live in the voice of the customer—mine calls, wins, and losses to keep our messaging true to how the market actually buys

Own the Customer-Proof Engine

• Own a repeatable engine for case studies, proof points, and customer stories that solution-aware ICP buyers actually trust
• Partner with Customer Success to source and ship a steady pipeline of fresh proof—not the same three logos on every slide
• Turn proof into sales-ready and market-ready assets across the funnel

Drive Demand Gen & GTM Engineering

• Direct our paid acquisition agency across search and paid social—own channel mix, creative direction, and efficiency
• Lead the shift toward pipeline-based conversion (SQLs and closed-won) over top-of-funnel signups, all against our ICP ($10–100M Shopify Plus brands)
• Own the GTM engineering layer—landing pages, lifecycle and onboarding email, lead scoring, and attribution—so spend is measurable and campaigns repeatable

Own Content, Website & Events

• Lead content that moves solution-aware buyers—proof and point of view, not just top-of-funnel how-to
• Own the website as a conversion surface: homepage, landing pages, comparison pages, pricing, and app store listing
• Own flagship and field events, including Camp Commerce, our flagship gathering of D2C founders and operators

Lead Strategy, Team & Vendors

• Own the marketing plan and its contribution to pipeline and revenue—decide where we invest, what we cut, and report honestly against targets
• Direct specialist agencies and vendors (paid, content, design, PR) and the in-house contributors who execute alongside them
• Protect and evolve a brand that's bold and distinctive without being loud or gimmicky

You're a Great Fit If...

Must-haves:

• Emerging leader. You've led small teams before—in-house contributors, vendors, or both—and you're ready for full ownership of a function.
• Category experience. You've marketed in CRO, ecommerce, martech, or an adjacent SaaS category, ideally at a company known for its product marketing chops.
• World-class PMM instinct. You know what great positioning and messaging look like because you've seen it done well, and you love the craft.
• Brand-obsessed. You love brands, you think in our customers' voice, and you can win the attention of marketers who are hard to impress.
• Full-funnel range. You can execute across paid, owned/earned, and demand gen, and you understand the GTM engineering that connects them.
• Vendor and team management. You've directed agencies and managed in-house people, and gotten more out of both than they expected.
• Ambition. You want to be a Director in the next 6–12 months and you're ready to earn it.

Strong preferences:

• Experience marketing to Shopify Plus brands or agencies, or within the Shopify ecosystem
• You've helped stand up or scale a PMM function
• A track record of tight sales-and-marketing alignment in a founder- or revenue-led org

You'll struggle here if:

• You think product marketing is Product's job
• You market on opinion and gut, and resist being measured
• You need everything handed to you and perfectly humming—you'll own and raise the bar on a function that's already in motion

What Makes This Different

1. A Real Path to Director. This is scoped as a launchpad, not a holding pattern. Prove you can own marketing and build PMM, and the title and team follow—tied to your impact, not your tenure.

2. You Own the Narrative. Positioning, messaging, and competitive story are yours to set and scale. Few roles hand an emerging leader this much ownership of how a category-defining product goes to market.

3. Real Leadership Access. You report to the VP of Revenue and work directly with the CEO. Your perspective shapes go-to-market strategy from day one.

4. Marketing Run on Evidence. We sell experimentation, so we practice it. You'll have the mandate and the tooling to test, measure, and prove what works.

Tools You'll Use

• HubSpot Marketing & Sales (Enterprise) — automation, workflows, lead scoring, reporting
• Apollo — outbound prospecting and sequencing (with the BDR/AE team)
• Webflow — site and landing pages
• Google Analytics 4 & Search Console — traffic, conversion, and attribution
• Gong — voice-of-customer mining for messaging and competitive narrative
• Paid ads platforms (via agency) — strategic oversight of Google, LinkedIn, Meta

Compensation & Benefits

Base Salary: $135,000 – $150,000 Equity: Significant equity in a high-growth startup

• Comprehensive medical, dental, and vision coverage
• Generous PTO including paid parental leave
• Professional development budget

Interview Process

1. Recruiter screen with our People team (30 min) — role, motivation, comp, and logistics
2. Hiring manager interview with the VP of Revenue (45 min) — experience, product marketing depth, and how you lead
3. Case study presentation to the VP of Revenue and one or two cross-functional stakeholders (60 min) — "Here's our marketing today; share your read and your first moves"
4. Final conversation with the CEO (30 min)

Timeline: 2-3 weeks from application to offer